Wednesday, June 3, 2009

How to promote your blog for search engine by adding the meta description and keyword entries.

<meta> tag is the html tag only visible for search engines. There are two very import meta tags:
Meta Keywords. The Keywords tell the search engines which terms or topics are most important in your blog; they are the words which generate the hits. This gets your blog listed in a search hit list.
Meta Description. The Description describes the contents of the blog; it is what is displayed in a search hit list entry. This is what gets the visitor to click to your blog, when your blog is presented in a search hit list.Both entries are essential. You want clicks. Without list entries, there will be no clicks.

If you view your page source (how?), you will find that blogger didn't include these two import meta tag by default. You can fix this, though, by little effort.

Press:
Customize -> Layout -> Edit HTML
The first several lines shoul look like this:





<?xml version="1.0" encoding="UTF-8" ?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html expr:dir='data:blog.languageDirection' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'>
<head>
<b:include data='blog' name='all-head-content'/>
<title><data:blog.pageTitle/></title>
<b:skin><![CDATA[/*
-----------------------------------------------





Now add
<meta content="'whatever" name="'description'/">
<meta content="'Blogger,Blog, other keys..." name="'keywords'/">
right before the line
<b:skin><![CDATA[/*
so that your HTML looks like the following:




<?xml version="1.0" encoding="UTF-8" ?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html expr:dir='data:blog.languageDirection' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'>
<head>
<b:include data='blog' name='all-head-content'/>
<title><data:blog.pageTitle/></title>
<meta content='Programmer, Hardware Engineer, Biologist, martial artist, ever think of adding them together?' name='description'/>
<meta content='Blogger, Blogspot, blogger.com, blogspot.com, Java, C, C++, C#, HTML, CSS, Programming, applet, swing, cyber, jedi, martial art, hardware, software,electronics, computer hardware, wireless, reverse engine, operation system, networking, digital arts, music, open source, driver, virus, information security, cyber martial arts, internet, worm, software, E-commerce, botnet, web, phishing, worm, ftp, p2p, email, social network, blog, search engine' name='keywords'/>
<b:skin><![CDATA[/*
-----------------------------------------------





Now take a look at your page's source code, the meta description and keyword entries show up.



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