Wednesday, June 17, 2009

Bing continue to gain market share

Microsoft Corp.'s new Bing search engine was available two weeks ago, with a $100 million marketing campain.

Just in two weeks, Microsoft's share of search results pages -- a measure of the intensity of search activity by online users -- rose to 12.1% between June 8 and June 12.

It is unclear, if bing will shake the dominate position of Google and Yahoo which have U.S. market share around 60% and 20% respectively.

Compared with Google, bing has a more attractive user interface, and optimized for searching on shopping, travel, health and local businesses. Rumors said, Larry Page had teamed up his top experts to analyze the bing's algorithms. The war is coming? Let's see.

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