Why I stopped publishing blog posts as information provider

Now the AI can generate content. Does that mean the web publishing industry reaches the end?

ChatGPT said:

Not at all. While AI can help generate content more efficiently, the web publishing industry is far from over. AI-generated content can complement human-driven work, but it lacks the creativity, nuance, and personal touch that many audiences still value. There’s also a growing demand for curated, well-researched, and deeply engaging content, which requires human expertise.

AI is a tool, not a replacement for human-driven creativity. Publishers can leverage it for tasks like content generation, data analysis, or SEO optimization, but the need for human oversight, editorial skills, and unique perspectives remains crucial. So, rather than marking the end of web publishing, AI is reshaping it, offering new ways to enhance the work that people do.

You said:

What do you mean enhance? Today we can ask AI to generate a script, then turn the script into videos, and that creates a lot of contents, both text and video-audio contents. If humans create those contents, it's too slow.

ChatGPT said:

You're right that AI can generate content quickly and at scale, which is a huge advantage. What I mean by "enhance" is that AI can act as a powerful tool to streamline the content creation process. It can help with drafting scripts, suggesting ideas, or even optimizing videos. This allows creators to focus on refining and adding personal, creative touches that AI might struggle with, like understanding audience emotions, building a strong narrative, or delivering a unique voice.

While AI excels at speed and volume, it’s not perfect when it comes to making content truly engaging, strategic, or aligned with human values and emotions. For example, an AI might generate a script, but a human creator would need to refine it to resonate with specific audiences, ensure it's on-brand, or introduce a creative angle that makes it stand out.

So, AI can speed up the process, but it works best as a collaborator, allowing humans to focus on the parts that truly require creativity, strategy, and expertise—elements that still set human-created content apart from purely automated content. Does that make sense?

You said:

What are those creative contents? How do we get skills for those creative contents?

ChatGPT said:

Creative content goes beyond just the information or facts—it involves making it engaging, relatable, and impactful. It might include elements like storytelling, emotional appeal, visual design, humor, or unique perspectives that captivate an audience. It’s about creating a memorable experience, not just delivering knowledge.

To develop skills for creating this type of content, you could focus on several areas:

1. Storytelling: Learn how to craft compelling stories, whether through writing or video. Great stories evoke emotions, build connections, and often have a clear message or theme. Reading books, taking courses on narrative techniques, or even practicing through personal projects can help you here.

2. Emotional intelligence: Understanding your audience’s emotions and knowing how to tap into those feelings can make your content resonate. This requires practice in observing and analyzing people’s behaviors and feedback.

3. Visual design and multimedia: Knowing how to create visuals (graphics, videos, animations) that complement your content is key. You can start by learning design tools like Adobe Photoshop, Illustrator, or video editing software like Premiere Pro or Final Cut Pro. Online courses on platforms like Skillshare or YouTube can help with this.

4. Branding and voice: Developing a unique voice and consistent style is important. This involves understanding your target audience, tone, and how to position yourself or your brand in a way that feels authentic. Start by experimenting with different styles and analyzing what works best for your audience.

5. Creativity exercises: Engaging in activities that spark creativity—like brainstorming sessions, writing challenges, or exploring new experiences—can help you think outside the box and come up with fresh ideas.

6. Feedback and iteration: A huge part of creativity comes from learning what works and improving on it. Getting feedback from your audience and iterating based on their responses is a powerful way to refine your creative skills.

You don’t need to be an expert in all these areas from the start—just dive in, practice, and be open to learning and experimenting.